Tips for Getting New Clients As a Realtor

Admit it or not, finding clients on the vast real estate market is very challenging. It is challenged by the existence of big real estate firms which employ hundreds of experienced real estate agents on their teams. If you are a newbie, you could easily be swallowed by the efforts exerted by the established firms. But have you ever think that they also started out as rookies in the field? If you are in this situation, here are some tips to at least give you a leverage on finding the right clients for you.

Create your own circle of offline connections and influences. As much as the online world is essential to widen your connections, the offline connections and influences is equally essential. Start with your family and friends. Then add your past classmates even those from your elementary days whom you still remember. Your teachers can be great additions. Move on to those whom you are tapping services as professionals such as your doctors, dentists, hair stylists, pet groomers and fitness coaches. The parents of your children’s classmates and friends can also expand your offline connections. If you have business contacts, add them as well. Don’t forget your neighbors. They can be great sources of referrals.

Build a better online network of friends. Through social media, you, as a real estate agent is bestowed greater power to enhance online connections. Your network can be a greater web of interconnected persons starting with your family members down to their own friends, acquaintances, friend of friends, and so on. Before you notice it, your network has expanded to include professionals of diverse titles not only in your locality but also in adjacent towns and nearby cities. If you think they are not relevant, you may be wrong with the impression. Anyone in your online network of friends can always be a great source of referral even those who you seldom see to be adding activities in their social media accounts.

Send mailers, both online and offline. Now that you have established both your online and offline connections, it is time to introduce yourself as the rookie real estate agent. For offline mailers, be sure to have a formal tone. Give your full name, license number, the firm you are connected too, its address, and contact numbers of you and the firm. Inform them of the services you are offering.

For online mailers, the same can be followed. But since it is an electronic form, you may want to add some enhanced graphics and video.

Create your own website. For personal branding, having an own website is an essential. This is where you can provide listings, value added services, frequently asked questions, and even informational articles that can help spark the interest of your potential clients. Support it with a blog, and connect it with your social media accounts in different real estate online platforms.

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The Importance of Stocks & Sauces

The great French Chef Master, Auguste Escoffier wrote:

„Indeed, stock is everything in cooking, at least in French cooking. Without it, nothing can be done. If one’s stock is good, what remains of the work is easy; if, on the other hand, it is bad or merely mediocre, it is quite hopeless to expect anything approaching a satisfactory result.“

Escoffier and other French chefs revolutionized early French cooking by inventing a lighter and reduced sauce, a variation of traditionally heavy cream sauces, known as stock.

Since the 16th century, stocks have been used in soup and sauce preparation. Stocks are the extraction of flavor from ingredients with a liquid base. The ingredients often include include bones, vegetables, herbs and spices simmered in water.

There are a few French stocks and sauces that are used traditionally. ‚Glaces‘ are stock that have been reduced, while a ‚demi-glace‘ is reduced even further to form a thick brown sauce. They are used for numerous dishes to intensify the flavor, texture and color. A ‚jus‘ is the natural liquid rendered from the drippings of a roast. An ‚au jus‘ is usually prepared using stock and meat trimmings. An ‚essence‘ is the vegetable equivalent of a meat stock added for a touch more flavor in the sauce.

Why are stocks so rich in flavor? Simmering ingredients allows extraction of flavor in addition to reduction in volume – it’s this reduction that concentrates the flavor of the stock even more.

As a result, stocks and sauces are key to delicious cooking – as well as for other reasons besides taste. As our economy is still recovering, we know families everywhere are working long hours. Cooking nutritious and satisfying meals can fall by the wayside in daily tasks, but keeping a full pantry of good stocks and sauces give you the option of preparing quick dinners on the fly.

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8 Important Ways Homeowners Benefit From Using Real Estate Agents

Whether, you are a homeowner, who has decided, it’s time to sell his house, and relocate, or a potential buyer, seeking for the so – called, home of your dreams (the American Dream of home ownership), you will have the choice, of either, doing so, on your own, or using the services of, and being represented by a quality, experienced, professional, real estate agent. Some believe they will get a better deal, when they do so, on their own, because, there will be no, or fewer commissions. However, according to the National Association of Realtors, or NAR, homeowners, generally, net more, even after considering these, than those who do so, alone. Buyers also benefit because the right agent, has the local knowledge, to properly provide you, with relevant, professionally prepared, Competitive Market Analysis (or CMA), so you have a better idea of market value and the competition. With that in mind, this article will attempt to briefly, examine, review, consider, and discuss, 8 important reasons, homeowners benefit from using the right real estate agents, for their specific needs, and situation.

1. Local knowledge: Although markets, and times, change, in the vast number of circumstances, you will get your best offers, in the first few weeks, after it’s listed on the market. Therefore, pricing it right, from the start, often makes the difference, in a significant, major way!

2. Marketing expertise: The right agent, will create a customized, personal marketing plan, which addresses your specific residence and property, location, etc, as well as your priorities, needs, etc. There is no, one – size – fits – all, marketing process, so using a quality real estate professional, often makes a significant difference.

3. Agent’s network: Those who try to sell their house, on their own, often discover, they fail to attract as many potential buyers, as those using a professional. This is referred to, as an agent’s network, which includes the important tool, of listing the property, on the Multiple Listing Service, etc.

4. Hold client’s hand: The process of selling one’s house, is often, a stressful one, so using a professional, who has been through it before, and has a better idea of what to expect and anticipation, eases many of these stresses. Seek someone who patiently, is willing to, hold your hand, through the entire process.

5. Explanations/ expectations/ modifications: Rather than assuming or guessing, wouldn’t it help, to have clear explanations? Many homeowners have excessive or wrong expectations, and the individual, who represents you, must have the inner strength, to explain fully, his reasoning, and strategies. In addition, modifications, in terms of marketing, strategies, and pricing, are necessary, and someone with more experience and expertise, is far better positioned to guide you properly.

6. Convenience: Do you want to have to stick around the house, to show, the property, or wouldn’t it make sense, to hire someone, to do so, professionally? Open – houses, are only a small component in the overall strategy!

7. Negotiating: Professionally negotiating, on your behalf, benefits the client! Wouldn’t a professional, do a better job, in most cases?

8. From transaction stage, through closing: Hire someone who will be there for you, from the initial listing stages, showings, marketing, service, to the transaction stage, and then, until the closing, and house transfer is completed!

These are only 8 of the advantages of hiring the right person to represent your real estate needs. Focus on your needs, interview several, and choose, the right agent, for you!

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Private Schools Around Wentworth Estate in Surrey

The Wentworth Estate village (in Virginia Water, Surrey) is one of the most exclusive residential areas in the world. It is the home of millionaires as well as one of the world renowed golf courses that shares its name: the Wentworth Golf Club.

With such exclusive residents of the Wentworth Estate or the remaining areas of Virginia Water, there is no shortage of private schools around the area. Here are some of the good private schools nearby:

Papplewick is as a prep school for 200 boys aged 6 to 13. By setting the bar high, Papplewick boys gain entry to the top UK senior schools including Eton, Harrow, Winchester, Wellington, Charterhouse, and Stowe.

St Mary’s Schools is a leading Roman Catholic boarding school for girls aged between 11 and 18 years set in 55 acres of beautiful grounds in the heart of Berkshire. They are a friendly, stable and caring community, proud of our academic and extra-curricular achievements and dedicated to bringing out the full potential of each of our 380 pupils.

Gordons School is listed as one of Britain’s outstanding schools by Her Majesty’s Chief Inspector, Gordon’s is a unique non-selective state boarding school that recognises that a good education is not just about outstanding examination results but a thorough preparation for life. Gordons is one of Britain’s most academically successful state schools.

Heathfield is a leading, all-boarding school for girls aged 11 to 18 years old. The school is set in 36 acres of magnificent grounds, and conveniently situated in Ascot. The school is fully equipped with all the teaching, sporting and leisure facilities required to make education a challenging and positive experience.

The Marist The establishment of a boarding and day school in the Berkshire village of Sunninghill by the Marist Sisters was a direct result of the German air offensive against London in the early 1940s. Today the Marist Schools are independent Catholic day schools for girls aged 2½ to 11 and 11 to 18 years. Both schools are situated within 55 acres of woodland on one site.

Hall Grove The school occupies a unique site, with lots of open space, parkland and woodland. The school started with just 6 pupils. The property was in near derelict condition and had been empty for over two years. Today, it is a vibrant, happy community of over 400 boys and girls with an outstanding reputation for academic, musical and sporting success.

Coworth Flexlands is a preparatory day school and nursery set in 13 acres of countryside on the Surrey and Berkshire borders near Chobham. They provide places for 160 girls with boys being accepted into the nursery between the ages of 3 and 5 years.

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Qualifying for a Home Loan in 2019 – What Requirements and Guidelines You Need to Know

1) How much of a Down Payment do I need to come up with?

In the recent past, people used to think 20% down was necessary to qualify for a home loan or to have a reasonable mortgage payment. For the most part, this is no longer the case. There are many types of mortgage programs that allow for low down payment options or no down payment in some cases. You also don’t have to be a first time home buyer to qualify for these programs either.

FHA Loans are one of the most popular types of mortgages applied for in today’s market, this is mainly because of low down payment options and the flexible qualifying requirements. Without down payment assistance, you just need a minimum of 3.5% down. A lot of people think FHA is strictly for first time home buyers, but that is not true. it’s a government-backed home loan, but they don’t require you to be a first time home buyer. FHA stands for Federal Housing Administration.

Conventional Loans have been gaining a lot of traction over the last few years and will soon replace the FHA loan program as the most popular loan product on the market. Conventional loans allow for a minimum down payment as low as 3% down and also allows for several creative ways to buy out the monthly PMI (Private Mortgage Insurance). This strategy helps reduce the monthly payments while increasing your buying power.

Minimum Down Payment requirements for each loan type below:

VA Loans – No Down Payment required

USDA Loans – No Down Payment required

FHA Loans – Minimum 3.5% Down Payment required

Conventional Loans – Minimum 3% Down Payment required

You can use gift funds for any of the programs listed above. Also, If you are a first time home buyer be sure to ask your loan consultant if you qualify for any down payment assistance program.

2) What Credit Score do I need to qualify for a Mortgage?

Aside from income verification, one of the biggest determining factors in qualifying for a mortgage is your credit score. The higher the credit score the better your chances will be in qualifying. When a mortgage company or bank checks your credit for a mortgage application they will pull what is known as a tri-merge. That is when a credit report is combined with data and individual scores from the 3 major credit bureaus. Equifax, Experian, and TransUnion. The middle of the 3 scores will be used to determine your qualifying score. Ideally, you want to have a middle credit score of 680 or above. In most cases, the higher your credit score is, the better your rate and terms will be as well.

There are minimum credit score requirements for every loan program, but to ensure you get qualified for the most competitive terms it is important that you do everything you can to learn how to increase and improve your credit.

Below are the minimum credit score requirements for each loan program:

VA Loans – 620 (some lenders may allow for as low as 580+)

USDA Loans – 620

FHA Loans – 580

Conventional – 620

3) What are the Income Requirements and Guidelines for a Mortgage?

Proving your ability to repay the loan is one of the most important requirements in the qualifying process. That is why showing sufficient and consistent income documentation is crucial when going through the pre-approval or qualification process. If you are a W2 employee and paid a salary then the verification process is fairly simple. However, can be more difficult for people that receive and/or rely on commissions, bonuses, overtime, etc. For borrowers that are self-employed and/or receive a 1099 it can be even more difficult and complex especially since you can have a lot more write-offs and deductions when you’re self-employed.

First and foremost you need a 2-year work history to even qualify using any income source. However, for full-time hourly or salaried employees that doesn’t mean you have to be at the same company or industry for 2 years. That used to be a requirement but not anymore unless the lender/bank has their own overlay. If you receive and want to use commission, bonus, overtime or other types of income then you have to show a minimum of a 2-year history and the bank/lender will use a 24 month average for qualifying purposes. Self-Employed borrowers are now able to qualify with 12-24 months bank statements for certain nontraditional (non-QM) loan programs.

Qualifying Income Sources:

* Full-Time W2 Income/Salary

* Income from Part-Time Jobs (must be at the job for a minimum of 1-2 years in some cases)

* Income from a second full or part-time job

* Overtime, Commissions, Bonuses (must average over 24 months)

* Seasonal (must prove 2-3 years consistency)

* Self-Employed Income

* Bank Statements (12-24 months)

* Permanent Disability

* Retirement/Pension

* Child Support/Alimony (Sufficient documentation required)

* Asset Depletion

What are the Required Documents Needed?

There are specific required documents needed that your loan consultant will request in order to process your loan approval. You should at least have the below list of documentation readily available and be ready to provide more depending on your particular situation.

* Complete Federal Personal and/or Corporate Tax Returns for the past 2 years (ALL SCHEDULES)

* W2’s for the past 2 years

* 1 Month worth of Pay Stubs

* Bank Statements (may need anywhere from 2-24 months)

* Retirement/Pension and/or Social Security Award Letters

* Disability Award Letter

* Divorce Decree

* Business License

* Asset Documentation

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History of Real Estate Agency Relationships

In the beginning, real estate brokers were known as middlemen and optioneers. Back then, the customary practice was for a middleman to know about a property for sale, but to keep it secret from other middlemen. It was difficult for these middleman to collect a fee for their services so they would resort to tactics that were not always in their seller’s best interest. Optioneers, on the other hand, were usually more successful in collecting their fees because they would tie up the seller’s property on an option to purchase, sell the property to a buyer at a price over the option amount, pay the seller the option price, and then pocket the rest.

The early real estate brokerage business was loosely organized and used methods of brokering that were often dishonest, subject to fraud, and that took advantage of sellers and buyers. Eventually, a newer concept with the real estate broker being an agent of and owing a fiduciary duty to the seller and receiving payment for his services was developed. This new concept forced the seller and broker relationship to a higher level of service and duty. It also allowed brokers to list property for sale using contracts. These contracts are what we now refer to listings. The earlier forms of listings we called open listings. The open listing is a type of non exclusive listing contract authorizing a real estate broker to offer a property for sale, find a buyer and get paid for services upon the closing of that transaction.

Other brokers could also have open listings for the same property, but only the broker who actually found the buyer would receive a commission. In addition, no broker would get paid a fee if the seller sold the property. The open listing discouraged cooperation between brokers, since each broker could obtain their own open listing. To solve the open listing problem, the exclusive agency listing became popular.

The exclusive agency listing is a type of listing contract wherein the seller offers only the listing brokerage compensation if the buyer is procured through the brokerage’s efforts or the efforts of other real estate brokerages. This means that in certain situations, such as For Sale by Owner, the listing brokerage may not receive compensation when the property is sold. In the exclusive agency listing, the listing brokerage or another brokerage working with the listing brokerage must procure the buyer in order to have a claim on compensation.

The exclusive agency listing encourages competing brokers to find buyers for listing, since the listing brokerage pays the selling brokerage’s fee. However, the seller still does not pay a fee when a seller finds the buyer. The exclusive agency listing eventually gave rise to the exclusive right to sell listing.

The exclusive right-to-sell agreement, the listing brokerage is offered compensation in the event of a sale regardless of who procured the buyer. The exclusive right to sell listing guarantees that the listing broker will get paid a fee, even if a competing broker or the seller sells property. It provides the most protection for the listing broker and is considered in the best interest of the seller because the listing brokerage will put effort and resources into marketing the property, since a commission is guaranteed during the term of the agreement.

Even after the exclusive right to sell listing became popular, there was little cooperation between brokerages, since a buyer who wanted to buy a specific property would have to deal with the broker who had exclusive listings of interest. It was also quite clear to all parties in that the broker represented the seller and that the buyer had no representation.

By the 1950s there was pressure for more cooperation between brokerages. As a result, a broker working with a buyer would contact competing brokerages to to learn of their inventory and possible matches for their clients. Deals often resulted where the selling agent did not know the seller or their agent and the selling agent’s only dealings were with the buyer. Suddenly, the concept that the selling brokerage owed its fiduciary duty to only the seller was no longer a neat and logical concept. However, it would take many years before the unworkable agency concepts would be sorted out and lead to buyer representation.

As the 1950s and 1960s progressed, a more formalized cooperative brokerage system, known as the Multiple Listing Service (MLS), was developed. Through the MLS, the concept of subagency evolved. Simply stated, this meant the listing broker was the agent of and represented only the seller. The listing brokerage would hire sales associates who were considered subagents of the seller. The listing MLS brokerage was required to make the listing available to all cooperating brokerage within their MLS. These cooperating brokerages were also deemed subagents of the listing brokerage, who were agents of the seller. If the cooperating brokerage had sales associates, they were subagents of the cooperating brokerage, who were subagents of the listing brokerage, who was the agent of the seller. During this period, an agency relationship with a buyer was not possible, since the agency relationship was always with the seller. The only duty a licensee owed to a buyer was to not lie when asked questions about a property. The concept of „buyer beware“ was truly the reality of how the brokerage business operated and buyers were always unrepresented.

The rise of consumerism, as manifested in numerous court decisions, put pressure on the brokerage business to be more concerned with the interests of the buyer. Because of that, licensees working with buyers had an affirmative duty to disclose known matters affecting a property. For example, if the broker knew that a roof leaked, he would have to disclose this fact. This disclosure concept was later expanded by the courts to include conditions about the property that the brokers should or could have known.

By the 1980s, a government study found that nearly three-quarters of all buyers thought the brokerage they were working with was representing them as a client. The same study concluded that nearly three-quarters of all sellers also thought that the cooperating brokerage represented the buyer’s interests. It soon became obvious the concepts of agency law that the industry and governmental regulators had attempted to impose in order to simplify and clarify the agency relationships had not worked. Continued pressure from consumer groups and the courts finally led to the buyer representation movement of the 1990s.

In 1991, the National Association of REALTORS® formed an advisory group to study agency representation issues. Testimony was received from real estate practitioners, industry experts, the public, and state regulatory authorities. The advisory group’s report made the following recommendations:

  • The NAR’s multiple listing policy should be modified to make subagency offers optional. If subagency was not accepted by a cooperating brokerage, then the listing brokerage was to offer compensation to the brokerage representing the buyer.
  • The NAR would encourage state associations to promote changes in real estate law and regulations in order to promote disclosure of agency options. These options would include seller agency, buyer agency, and disclosed dual agency. The purpose of this recommendation was to assist consumers in making informed decisions regarding representation.
  • The NAR should encourage real estate brokerages to adopt written company policies addressing the handling of agency relationships with its clients and customers.
  • The NAR would encourage education of all members on the topic of agency representation. State regulatory agencies would also be encouraged to include agency as a mandatory topic in continuing education requirements for all licensees.

As of 1992, the National Association of REALTORS® adopted the following policy:

„The National Association of REALTORS® recognizes seller agency, buyer agency and disclosed dual agency with informed consent as appropriate forms of consumer representation in real estate transactions. The association respects the need for all REALTORS® to be able to make individual business decisions about their companies‘ agency practices. Furthermore, NAR endorses freedom of choice and informed consent for consumers or real estate services when creating agency relationships with real estate licensee.“

These NAR changes to representation policy modified the way the industry practices. Exclusive Right to Represent buyer agreements now allow a buyer to contract with a brokerage to find, and negotiate, the purchase of real property. Generally, these agreements are for a specified period and require the buyer to pay a commission upon the closing of the real property transaction. As an agent of the buyer, the buyer’s brokerage owes all of the fiduciary duties (care, loyalty, disclosure, obedience, and accounting) to his principal, the buyer.

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How To Make Your House For Sale Stand Out From The Crowd

People who can afford the luxury want their homes close to amenities that support their lifestyle. The proximity to the finest goods and services is part of the purchase decision. Your best potential buyers have an active social life and look for amenities such as high-end boutiques, museums, art galleries, concert halls, five star restaurants, catering, and spas.

If you are like most sellers, you want to get as much as possible for your home and you want to do it as quickly as possible. But of all of the houses in Short Hills New Jersey, how do you make your home the one everyone wants?

Make a Presale Investment

The more repairs and upgrades you make, the more attractive your home becomes to those looking at Short Hills New Jersey real estate.

Take an inventory of the features you have already and decide what investments you are willing to make to appeal to buyers.

Some homeowners add a fresh coat of paint to their home, which will bring life back into a fading color. Others repair or upgrade their lighting scheme.

Lighting is a tool any good upscale home design uses to the maximum effect. Natural light is, of course, extremely important and can be achieved with large windows, glass walls, and skylights. Turn on the lights and open the blinds and draperies to create a bright and inviting environment in your home. You want a soft romantic glow in the bedroom and as much light as possible in the exercise room. There are plenty exciting lighting ideas for every room of the upscale home.

The kitchen and bathroom are two of the main selling points to any home. Potential buyers of luxury New Jersey real estate, are looking for upscale kitchens.

These can be traditional, European, or contemporary.

The home buyer, these days, embraces the newer styles and delights in innovative materials for counter tops, better lighting with more elegant fixtures and colors. Darker wood tops can be punched up with touches of reds or citrus colors.

Buyers of luxury houses for sale in Short Hills New Jersey are looking for spacious bath with large showers and separate tubs. Marble or granite flooring, walls, and shower and tub enclosures are expected.

Outdoor Improvements

Make sure your home looks just as good on the outside as it does on the inside. Landscaping is very important and should enhance the curb appeal, style, and sophistication of the property. Your lawn should be cared for, flower beds must be maintained and any outdoor clutter must be removed.

Many upscale homes have fountains, waterfalls, and rapids in their pools to add focal points of interest.

Make sure the water in your pool is crystal clear and all outdoor furnishings are free of mold or dirt.

Finally

Entry ways of natural stone such as granite, marble, or, slate are very popular and give the home an elegant touch. Make sure this area is spotlessly clean and have a focal point such as a potted plant within the entry way.

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Buying a Home – How to Save More Time With the Process

Buying a home doesn’t need to be a one man job. A person who wants to buy a home has the option of getting himself a realtor to make the job light and be able to find a home faster! If you don’t know, more successful realtors believe that the key to get want you want in real estate whether you are buying or selling a home is hiring a great realtor.

Agents can provide services that non-real estate agents can’t provide. They specialize about knowledge in real estate business which makes them the right group of people to ask for advices. The good news is agents are not hard to find. There are agents in almost every city. You can make a quick search in the internet to find out the list of real estate companies and real estate agents.

When hiring an agent, be sure to hire who has a good record, and I mean someone who have done many transactions and closed deals with clients. That alone shows that d he has the great qualities of a great agent. He is someone

1. Experienced

2. Professional

3. Reliable

4. Trusted

5. Has networks of people

6. Has a set of strong marketing skills

There are people who don’t want to hire an agent because they think that agent will cost them more. What they don’t know is having an agent is a great advantage. In fact, when you have a great realtor, it is like saying you found a great agent so you are half way to your home ownership! Here is the list of services they provide in behalf of you:

• Agent does the task of finding you a home to become a light task.

• Agent provides market appraisals of properties.

• Agent Negotiate the sale of properties. This is the very reason why you need an agent. They know better how to negotiate with the clients.

• Agent answers your questions and other concerns.

• Agent can help you not to have your time wasted on clients who could never qualify for your place in the first place.

• Agent could make recommendations when it comes to the home selling or buying pricing. Your agent knows better what price is right and what is not! This will save you more time, effort and money!

Finding your perfect home doesn’t have to be a challenge. Just take your time and follow these guide lines.

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How to Plan the Perfect Open House

Have you ever spent time and energy planning an Open House, just to have less than five people attend? Have you ever had a ton of people show up at your Open House, and been unable to convert a single one of them into a sale or a future client? Are you unsure about why your Open House failed?

Open Houses are now more important to the real estate agent than ever. A report in 2015 by the National Association of Realtors Home Buyers and Sellers indicated that 48% of home buyers cited the Open House as an important source for most of their information. The reasons for this are obvious, for many it’s the first time that they’re getting to smell, see, and feel the home in person. It’s also a way to see what other people think of the house, which is a powerful push in a person’s perception of a particular home.

I’m Cindy Bishop of Cindy Bishop Worldwide. I pride myself not only on being a successful real estate agent with over 28 years of experience, but a knowledgeable and helpful trainer and coach. I’m committed to making everyone who comes into contact with me succeed, and have compiled the following open house tips for you, both from my own experience, as well as teaching and coaching friends of mine. Use them to succeed, and contact me if you have any questions at all!

Here are the best ways to make your Open House perfect:

1. Pick a unique property, that’s easy to find.

We often don’t have control over which property we’re showing, but when we are able to select a house at which to host an Open House event, we should look for properties with the following:

* A direct route to them with very few turns. Street names are easy, and street signs are visible.

* Properties that are well kept, and visually pleasing from both the inside and outside.

* A home with some kind of „conversation starter“. It has a unique feature, and is not just four walls. It might have an infinity pool, a walk-in closet, or a newly redesigned kitchen.

* Your signage should be larger than life. On the event day, you need something to make the signs stand out even more. Balloons are often used, or you could even try streamers, or pinwheels. Be creative, just try to find something professional, but that catches the light and people’s attention.

2. Have your Open House event at the right time.

* Don’t have your event after dark. Plan your event to end at sunset.

* Consider having a separate open house preview, for neighbors only. And then an open-to-the-public type of event later. Neighbors love this preview event concept, because it makes them feel special, and they love suggesting who should live in their neighborhood. It also allows them to start thinking of friends and family they want nearby, and they become part of your sales force for you, as well as your advertising force for the actual open house.

* If you do have an event only for neighbors, consider taking out a camera and interviewing and recording them talking about the neighborhood. This is something you can add to your website, or social media, or have on repeat loop during your Open House. For example, imagine how powerful it is to have a recorded testimonial from a mother in the area about the school district?

* Don’t pick a date and time where people are not available, for example, the majority of people work Monday through Fridays from 8am-5pm, and may not be free on a Wednesday at 3pm. Additionally, people are usually not free on holiday weekends.

3. Make your Open House event the right vibe, and the more exciting, the better!

* Entertaining music is a possibility, but be careful that it’s not distracting and that you avoid certain genres or language that may be offensive. Music may be seen as a way to cover up noises or mechanical failures in the house. Make sure that you’re sensitive to how the music is being perceived.

* Snacks are a must! Try wine and cheese, or beer and wings. The most important part about the food is that it needs to match what type of neighborhood you are in. Fried chicken and hamburgers probably aren’t appropriate at a million-dollar listing, but champagne and caviar probably aren’t appropriate in a first-time homebuyer situation, either. Just a word of caution; however, if you are serving alcohol, be very careful about who you serve. You may even want to get someone on your team to help you out with this. The last thing you need is for someone to drink at your open house as a minor, or someone to drive off over intoxicated and get into an accident. If in the right kind of setting, having comfort foods is especially welcoming and makes many visitors feel more at home. Careful to avoid foods with bad odors or smells, as you don’t want them attributed to the home.

* Consider leaving a hand-written sign to „Help Yourself“ along with a list of ingredients, so that visitors feel like they are able to eat the snacks provided without fear.

* Consider having a slideshow or interactive photo board featuring the home at various times of year. You may want to show the home off in summer months, for example, if it’s currently January and the garden and pool are frozen over.

* Consider making a table, desk, or station with local school information, neighborhood information, etc. The more resources you can provide, the better. You want the guest to stop at this station and pour over the resources, and ask as many questions as possible.

* Make sure to engage each and every visitor so they have are interested, and want to stay longer.

4. Don’t just advertise your Open House, create buzz around it.

* Create an event on social media, and share it with all of your friends and clients, as well as everyone on your e-mail lists. Facebook ads have become an amazing resource for reaching a ton of people in your area that wouldn’t have been in your networks otherwise. And it’s incredibly cost-effective, for what it does. You should filter the Facebook ad to include only people in targeted zip codes. You can also un-invite or exclude people who work for other realtors or competing brokerages.

* Flyer surrounding businesses and schools in the area of the listing. Knock on as many doors as possible.

* Visit neighbors‘ homes with nice newsletters or invitations. The nicer the invitation, the higher the chance that they will pop in to see what all of the fuss is about. Some agents even suggest using wedding style invitations.

* Don’t just advertise on one channel. You can try Facebook events, Twitter, your own website, your e-mail list, your newsletter, NextDoor.com, and even Craigslist. Just make sure you follow all of the appropriate advertising and marketing laws as designated by your brokerage and state laws.

5. Logistics, Logistics, Logistics

* Make sure everything is in order so that you look your best, and the house looks it’s best. it should be clean, light bulbs should be new, dust should be gone, air fresheners should be working, the climate should be controlled. I’ve even heard of certain agents baking cookies in advance of the big event so that the house feels and smells extra homey.

* Consider removing clutter, which makes navigating the home difficult. You can also remove or hide offensive art, or anything that might make someone feel uncomfortable. But be careful- make sure the homeowner doesn’t just throw the clutter into closets or cabinets! People care more and more about storage these days, and if it looks like the cabinets and closets are busting at the seams with junk, they’ll automatically assume that the amount of storage space in the house is not sufficient

* Use natural light to your advantage. Make sure all window treatments are open and all curtains are drawn. All light switches should be turned on, regardless of where they are. You don’t want someone afraid to go in the basement, or thinking they aren’t allowed to enter the garage.

* Make sure the home owner is not present. The last thing you need is them having an emotional breakdown because they are going down memory lane, or answering a question incorrectly. People also feel uncomfortable freeing roaming when the person who owns the property is looking over their shoulder.

* With that said, valuables, if left in the home, should be secured. At the very least, you should know what they are and where, and make an inventory of them. I strongly advise you insist that the home owner take them out of the property before the open house, so you’re not held liable for them in case of damage or theft.

* Use your team. If you are alone at an Open House, you may be spread too thin. If you leave for a minute to check that a sign on the corner hasn’t fallen down, you may miss someone who pops in to find no one there. Have one person for signage and the guest book, one person on food and drink detail, and that leaves you free to talk to and engage guests.

* Have a loan agent or lender on hand, in order to answer any potential questions the home buyer may have about the process.

* Make sure you have the necessary paperwork required. You can print out a copy of the MLS but it’s strongly suggested that you make a booklet, flyer, or something more personalized to the property, and to yourself.

* Make sure you know the neighborhood, and have done comparisons of values in the neighborhood. You may lose credibility if someone asks you a question and you’re unfamiliar with this territory, and I’m sure you’d rather look like a pro!

6. Use the Personal Touch

* It’s not enough to have each visitor sign in. You should take detailed notes on your conversation with each person. If you can’t remember this, a helpful suggestion is to hide a notebook or tablet inside a kitchen drawer, and make notes as the day goes by.

* You should remember one thing about each visitor and bring it up at some point during their tour of the home. „Jerry, wouldn’t this be an amazing place to store your golf clubs?“

* Don’t try to sell anyone. They will come to you, and request the information they need, when they need it. This is a time to establish relationships. Your only objective should be to make this home (and yourself) memorable.

7. Follow Up

* Add all visitors to your e-mail list, as well as your newsletter list. AM Open House is a great app and resource to make sure you’re keeping on task with this.

* For those visitors who were seriously interested in the home or in you, handwritten cards should be sent out thanking them for coming, and encouraging their business in the future. Take out that handy notebook you stashed, and make personal notes in each card. They’re more likely to keep it the more personal it is. Above all, make sure your contact information is on each card.

* Some agents even send videos. You could forward on a Facebook live video of the open house, or send a YouTube video of the listing. You could even send some kind of greeting card video for a special way to say „thanks for attending!“ BombBomb is a great resource for this type of video.

* Text message is a wonderful way to contact people, and has a 95% open rate. It’s less invasive than a phone call, which people may avoid answering if they don’t know a specific caller. Send a very specific text message with a thank you, the property address, and more information on the property, or a link for more information.

* Send a follow up to the follow up starting with the subject header „I forgot to tell you… “ – You can then point out a feature you neglected to tell them about on the current property, or even point out other properties that you may have listed, if this one fell short for them.

Of course, the best resource for an Open House is a coach, who can suggest strategies unique to your community and clientele. Not only is this more effective, but a coach should follow up with you to make sure that everything went smoothly, and question each step if it doesn’t.

Cindy Bishop is the Managing Director of Cindy Bishop Worldwide, a real estate education company specializing in Business Enhancement and Growth training for the Real Estate Community. Cindy is an active coach specializing in real estate agent business development.

Immobilienmakler Heidelberg

Makler Heidelberg

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How To Sell A House And Lot

There are times you think you are incompetent doing some things that are not your field or expertise. On this venture you come to prove something to yourself. Selling a property is crucial but if done with proper documentation, legitimacy, good faith and consent of both parties buyer and seller, transaction will complete in due time.

In my own venture, it took around ten months more or less to sell a house and lot of the transfer of property from parents to heirs of a clean title. You can seek the assistance of a broker, a lawyer, or a realty firm, among others, to help you with the processing of papers. Each office takes two, three or a month to stamp approval or release.

In the process of documentation, you need a set of photocopies of applications, receipts, affidavits, claim stubs, and other certificates. Label them in safe folders and keep in a bag so any time an office requires a copy, you have one available. Should a file be lost, certified true copies could be sought from the proper government offices.

Here are three steps from Attorney Glicerio Alarkon Jr. (San Beda College of Law), of whom I sought help for my papers.

„1 Settle the estate tax where the property of the decedent is located at the Bureau of Internal Revenue.

2 Secure a new title under the heirs at the Registry of Deeds or Land Registration Authority.

Before securing a new title under the heirs at the Registry of Deeds, you have to pay the transfer tax at the City Hall.

3 After all these steps, the property is now ready for sale!“

So after the lawyer’s advise, here is how the papers got processed selling a property. To save on brokers fees, I worked on my own selling a house and lot.

Initially, before step one, real property taxes must be paid every year, but if taxes have accrued and the interest charges are onerous, owners can claim and wait for a tax amnesty or pay in installment. Keep real property tax receipts.

In step one, once the estate tax have been paid, the Bureau of Internal Revenue will issue a certificate authorizing registration. From here, you can go step two.

Other documents you may need are publishers affidavit, an extrajudicial settlement of estate, tax account numbers, government identification cards, valid identification cards, and a special power of attorney from the Consulate General of the country where the other heirs reside if the heirs are living abroad. For example, our extrajudicial is from the Consulate General of the Philippines in San Francisco, California, USA. Also, death certificates of parents, and sometimes, birth certificates of heirs from the National Statistics Office have to be prepared. Save some money for notary fees and transportation, among others.

The last step is the Deed of Sale. With this, the seller should pay the capital gains tax. Payment of the property can be made in cash or check. However, verification from the bank is necessary, if payment is in check. You will need a lawyer to help you during this transaction. Also, you will need the bank’s assistance for safety. Should the money be of material amount seek the help of a police officer. Truly, the help of good workers!

Remember a good sale happens in an honest deal! My mission accomplished! Thanks be to God!

Immobilienmakler Heidelberg

Makler Heidelberg

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